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It’s a marketing technique where a business collaborates with an online influencer to market its products or services. This strategy often entails using product mentions and endorsements from individuals with in-depth knowledge, expertise, or authority in a particular niche, popularly known as influencers. An influencer can easily sway your target audience into performing a specific action, thanks to their social status. Influencer marketing is becoming increasingly popular in Canada mostly because of the high ROI it can bring to a brand.