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Influencer Marketing

What is influencer marketing?

Influencer marketing is a relationship between a brand and an influencer. The influencer promotes the brand’s products or services through various media outlets such as Instagram and YouTube.

It’s a marketing technique where a business collaborates with an online influencer to market its products or services. This strategy often entails using product mentions and endorsements from individuals with in-depth knowledge, expertise, or authority in a particular niche, popularly known as influencers. An influencer can easily sway your target audience into performing a specific action, thanks to their social status. Influencer marketing is becoming increasingly popular in Canada mostly because of the high ROI it can bring to a brand.

Influencer management and strategies

MassCitizen is a renowned influencer marketing agency that can help your business communicate and engage with more clients in Canada and all over the world. We can find the right influencer for your brand depending on the niche, create and execute effective strategies to promote brand growth and sales.

Our influencer marketing services are based on building authentic connections between your business, the influencer, and your target audience. We follow a creative and strategic approach that guarantees results.

We take pride in having a vast network of connections with popular influencers in various niches. Therefore, whether your business is in real estate, graphic design, or eCommerce, we have the best influencer to run your campaigns.

Discover Thousands of Influencers with MassCitizen

As your influencer marketing agency, MassCitizen will create an authentic voice and quality content that resonates with your target audience. Our goal isn’t only to help you reach thousands of potential clients, but we aim to build deep relationships between your influencer and customers.

You will also be glad to know that MassCitizen utilizes advanced tools to make influencer marketing campaigns more effective.

Influencer marketing process

Consultation and Onboarding

We usually have an intensive consultation to ensure our influencer marketing services exceed your expectations. In this stage, we will listen to your brand goals and objectives. During this phase, we can also learn about your brand voice. Our team can run an influencer marketing audit to identify the strengths and weaknesses of previous campaigns.

Research and Matchmaking

Finding an influencer who resonates with your brand and niche is more complicated than it seems. But thanks to our years of experience in influencer marketing, we can handpick the perfect choice for your business. From our vast network of potential influencers, we will research and select ambassadors that blend best with your niche and brand voice. During this phase, we also gauge metrics such as the number of followers, comments, and engagements of selected influencers.

Content Management

Having identified a suitable influencer, the specialists at MassCitizen will develop content and share it with the selected ambassador. We have a special team of content creators who can deliver quality pieces that will drive traffic to your website and increase conversions. MassCitizen will also work closely with the influencers to ensure the content is aired according to schedule.

Monitoring of Campaigns

Our influencer marketing services also entail tracking campaigns. At the end of the campaign, you will get a detailed report containing the amount of traffic, conversions, and sales your business has received as a result of the influencer marketing. You can use this report to calculate the ROI generated.

Why do businesses need influencer marketing?

Hiring an influencer to market your products, services, or brand has many benefits. For instance, this approach can significantly enhance your brand’s authenticity. The modern consumer in Canada prefers to do business with reputable and trusted brands. If a public figure or celebrity can vouch for your brand, this can add a lot of points to your credibility.

The other benefit of influencer marketing is that it boosts engagement. Whether you are an established company or a startup, it can be challenging to engage your clients. Most consumers usually skip posts from companies on social media because they assume it’s either an advert or a marketing message. Influencer marketing can help you bridge this gap and reach closer to your clients because they either have expertise in that niche or are simply popular.

Influencer marketing is also known to have a high return on investment. Considering the many people an influencer can reach, a single campaign can drive lots of leads to your business.

What are the different types of influencers?

Nano Influencers

These are ambassadors who have a follower count of less than 10,000. Before you dismiss this small figure, you should know that most nano influencers invest heavily in their relationships with followers. They can, therefore, effectively pass your brand message.


This group refers to those with a follower count of less than 50,000. Micro-influencers also have a close relationship with their followers, and they can improve your brand’s engagement.

Mid-Tier Influencers

These are celebrities with at most 500,000 followers. Their rates are a bit higher, but with their help, you can reach more potential clients.


They have a follower count of 500,000 to 1 million. A macro-influencer is ideal for brands that offer services all over Canada.

Mega Influencers

These are the perfect choice for brands that want to reach many people. Mega influencers charge way more than other types and may be costly for businesses with small marketing budgets.

Why choose MassCitizen as your influencer marketing company?

Access to a Vast Network of Influencers

One of the reasons MassCitizen stands out from most influencer marketing agencies in Canada is because we have a vast network of influencers. Whether your business is in health and wellness or finance, we can find a suitable influencer who blends well with your niches. This ensures that your campaigns are more effective.

Creative and Persuasive Marketing Messages

Finding an influencer for your brand is one thing. You need to provide them with quality content that drives conversions. MassCitizen has an in-house content creation team that will create persuasive marketing messages to help you achieve your goals. Every piece of content developed by MassCitizen will feature your brand voice to strengthen the impact of your message.

Authentic Connections Between Your Brand and Influencers

For influencer marketing to be effective, the brand needs to have a deep connection with its product ambassadors. That’s the only way your messages can have a substantial impact on your target audience. MassCitizen can facilitate this relationship by ensuring the influencer you settle for has all the qualities your brand needs.

Return on Investment

Understandably, you may be reluctant to hire an influencer to market your products. But with the help of our agency, you are guaranteed a return on investment from influencer marketing. We will provide you with a detailed report to track these metrics.

How much does influencer marketing cost?

The rates for influencer marketing services depend on factors such as the type of influencer a brand is interested in, the niche, and the length of the influencer campaign. That’s why here at MassCitizen, our rates are customized to meet your goals and objectives.